For Maersk we developed a unique icon style to ensure a consistent user experience wherever icons are used. This fosters intuitive navigation and strengthens brand recognition, enhancing the user experience.

APM Terminals’ visual identity was derived from its logo, incorporating sharp corners and angles while maintaining alignment with the Maersk masterbrand.

Ramboll pictograms employ a consistent line style and size for visual unity. Negative space is strategically incorporated to imbue the pictograms with energy and clarity. A clear distinction between organic, curved lines for natural elements and geometric lines for man-made objects enhances pictogram comprehension.